1. Tenure: An advisor who has been in business for a reasonably long time. Tenure provides a sense of reassurance that the advisor has witnessed changes in the industry and can better relate to your specific business.
2. Vision: Someone who sees the bigger picture while still able to maintain a realistic scope of vision.
3. Market Commitment: You need an advisor who has a commitment and deep domain knowledge of your industry and business size. A business with 200 employees will want to work with someone adept with mid-sized employers.
4. Communication: Seek out an advisor that can easily communicate complex issues in the simplest terms.
5. Independence: A quality advisor will have positive, strong relationships with insurance carriers.
6. Technology: It is no longer enough to know benefit plans, pricing, underwriting, features, claims or great communication methods; these have become givens. A top advisor will know reliable technologies, which will help with the employee life cycle.
7. Strategic Alliances: A truly valuable benefit advisor knows what is within their own discipline, and when to call in a specialist.
8. Data: Look for an employee benefits advisor who recognizes valuable data.
9. Creativity: There is a difference between vision and creativity. Vision refers to identifying the trends of the industry, while creativity is coming up with new ways of dealing with trends. Pursue an advisor that can do both.
10. Challenge-Challenge-Challenge: A really good advisor will always challenge the "way we've always done it" conversations (considering an outside-the-box- option). Always look for someone who is willing to challenge insurance companies, their own thinking, the client's thinking and the way it's always been done.
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